Qalandars step into motorsports with Strategic Hub Rally partnership

*Lahore Qalandars owner and CEO Atif Rana visited the Hub Rally Cross facility, joining forces with Shujat Sherwani, Chief Executive of Toyota Highway Hub Motor, to celebrate Pakistan’s Independence Day and announce a strategic partnership to promote motorsports in the country.The occasion was marked with a 14th August cake cutting ceremony at the Hub Rally Cross venue, followed by the signing of a Memorandum of Understanding (MOU) between Lahore Qalandars and Hub Rally Cross. The agreement aims to highlight and promote Pakistan’s motorsport drivers, offering them a platform for recognition, growth, and encouragement.The initiative will be carried forward under the Friends of Qalandars banner—an outreach program designed to engage the country’s youth in diverse sporting disciplines. “Cricket has been our home ground, but we believe in celebrating all forms of sport that inspire passion, discipline, and unity. Motorsports in Pakistan has immense untapped potential, and we want to give its drivers the stage they deserve,” said Atif Rana.Shujat Sherwani expressed his enthusiasm for the collaboration, noting that the partnership will help elevate motorsports as a viable and exciting career path for young Pakistanis.The Hub Rally, Pakistan’s premier off-road motorsport event, is set to kick off from August 17, with this new alliance expected to inject fresh energy and visibility into the competition.

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