Nitasha Syed is set to release the 8th episode of her digital talk show, Shaam Ki Chai this weekend. The episode will feature Fatima Aslam and Zareen Abbasi, founders of “Kishmish”, a US-based online eclectic brand with a diverse collection of wall art, cards, stationary, apparel, and quintessentially fragrant soy wax candles. The episode is all set to release on Saturday, 6th March 2021.The episode sheds light on the apparent lack of South Asian representation in the massive holiday industry in the USA, with no inclusion and diversity for the cultures that celebrate differently. Fatima and Zareen spoke about how they took their identities and the nostalgic nuances of South Asian roots to curate cards and gift items that spoke to their targeted audience.
The episode also revolves around an engaging conversation about the societal changes that are needed to be implemented to encourage female entrepreneurship in Pakistan.