Web Desk:
The FIFA World Cup™ Trophy, the most widely recognised and prized sporting asset globally, was unveiled at the forefront of the FIFA World Cup 26™ Official Brand on Wednesday, 17 May 2023.
The Official Brand of the FIFA World Cup 26™ was launched in Los Angeles, USA, in an event that saw FIFA, host countries Canada, Mexico, and the USA, football legends and special guests come together to celebrate the first milestone of an exciting journey to the greatest sporting event ever. Attendees at the iconic Griffith Observatory witnessed sporting history made as the emblem was presented by FIFA President Gianni Infantino and Ronaldo, two-time FIFA World Cup winner with Brazil.
The launch also introduced WE ARE 26, a campaign that empowers people, places and communities to play an integral role in launching the FIFA World Cup 26™ Official Brand. The campaign has captured portraits of faces and places that tell their own unique FIFA World Cup stories, featuring individuals and experiences that await fans in 2026 and inviting everyone to be a part of it.
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